The phablet adoption surged over the holiday period
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The adoption Global phablet was surged over the holiday season period, according to Flurry. In the week leading up to Christmas and the start of Hanukkah, 7% of new device activations were for phablets smarphones with screens 5 inches or large marking an increase of 10% oints from the same period in 2015.
The growth annual indicates that phablet are on track to become the main form foctor of smartphones worldwideby mid-2017. The phone medium sized such as the iphone 7 accounted for 45 percentage of new device activations during the week leading up to the holidays, Flurry notes.
This means, that's down 9% points from the 54 percentage of device activation the form factor comprised in 2015. Although this is partly a result of phone makers moving away from building phones with medium sized screens the shift is due to the growing popularity of phablet among consumers.
The adoption of the devices could be a good for developers and brands since the larger screens also help encourage longer apps usage. The larger screens of phablets such as th iphone 7 Plus and Samsung Galaxy S7 tend to lend themselves to abetter apps knowledge making navigating menus, watching videos and playing games more enjoyable. Phablet owners launch 21 percentage more apps than owners of 4 inch smartphone . They also have a 3.% higer average session length than four inch devices according to Localytics.